07 / 09PremiumAds

Ad Click Prediction

Predict the click probability for each ad in milliseconds, then apply budget, frequency and diversity rules before serving.

Read time
9 min
Diagrams
2 architecture
Key metric
Normalized cross-entropy
Difficulty
Hard
CTR predictionDCN / DeepFMCalibration
Ad Click Prediction illustration

Step 01 · Problem statement

Interviewer

What is the core problem an Ad Click Prediction system aims to solve on social platforms, and what are its key challenges?

What's inside this design

  1. 01Problem Statement
  2. 02Identify Metrics
  3. 03Train and Evaluate Model
  4. 04Design the System
  5. 05Scale the Design
  6. 2 architecture diagrams